Medical Affairs Publication SEO: Discoverability Checklist
✓ Keyword in title & abstract (natural language)
✓ Descriptive H1/H2s; scannable summaries
✓ Author profiles consistent (ORCID, affiliations)
✓ Schema: Article & FAQ where appropriate
✓ Link from MA portal, product pages, and blog explainer
✓ PDF hygiene: searchable text, metadata, alt text
✓ Altmetric: share on channels & track pickup
✓ Update cadence: add errata, related RWE, FAQs
Goal: make scientific content discoverable without violating promotional boundaries.
Medical Affairs teams need publications to be findable by HCPs and payers without crossing promotional lines. This checklist focuses on clarity, structure, and evidence so publications are discoverable, credible, and easy to review.
Discoverability checklist
- Keyword in title & abstract (natural language)
- Descriptive H1/H2s; scannable summaries
- Author profiles consistent (ORCID, affiliations)
- Schema: Article & FAQ where appropriate
- Internal links from MA portal, product, and blog explainer
- PDF hygiene: searchable text, metadata, alt text
- Altmetric: share on channels & track pickup
- Update cadence: errata, related RWE, FAQs
How to implement on your site
Pair each publication with a short explainer page (summary, FAQs, related figures) and link both ways. Use non-promotional wording and keep review dates current. Add a “Related evidence” section to consolidate datasets and dashboards.