This is an excerpt from our free eBook, “Cannabis Marketing Playbook”. To access the full eBook, download it here.

Building a website for your cannabis business is a crucial step in establishing a strong online presence. It’s more than just a digital storefront; it’s a dynamic platform that should be tailored to align with your unique business objectives. The first step is to define the size and scope of your website. Are you looking for a simple one-page site, or do you require a robust e-commerce platform? Understanding your website’s intended functionality is key. Is e-commerce part of your business model? What actions should users be able to perform on your website, and what are the desired outcomes?


Choosing the right Content Management System (CMS) is another essential decision. Your CMS determines the future scalability and functionality of your site. Platforms like WordPress, HubSpot, and Shopify offer flexibility and room for growth. They are ideal for businesses planning to evolve and expand over time. Conversely, if you’re considering a one-page site, Squarespace or Wix may suffice. However, it’s vital to think long-term. Envision where your business will be in the next few years. For growing companies with plans to add more services, products, or features, comprehensive solutions like WordPress, HubSpot, or Shopify are more suitable.


When designing your website, take inspiration from your favorite websites and consider what features make them user-friendly. Analyze competitors’ websites to gather insights on how to structure your site for an optimal user experience. Elements such as page speed, navigation, and mobile responsiveness are crucial. For dispensaries, mobile design is especially important since most users will access your site from their phones.  For more information about best practices regarding web development, read our blog, Web Development | 5 Best Practices for 2024.


Cannabis Web Development

To ensure your website is performing effectively, use analytical tools and assess the data. Identify what’s working and what isn’t. Optimize the site to improve conversion rates, and enhance the user experience. If you need more insights on optimizing your website for conversion rates, refer to our blog on Conversion Rate Optimization Strategies.


Finally, don’t forget to evaluate your website’s page speed. Google’s PageSpeed Insights tool can provide you with valuable feedback on how your site performs on various devices. Use this free Google test to check your page speed optimization on all devices.


Remember that your website is a dynamic asset that should evolve with your business and cater to your audience’s needs. The decisions you make during the website-building phase will significantly impact your online success.

This was an excerpt from our free eBook, “Cannabis Marketing Playbook”. To access the full eBook, download it here.

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Meet Adam Schwind, Founder of Spark Digital Group, an MBA graduate of Hult International Business School, and a Michigan State University alumnus. His diverse marketing industry exposure, including Life Sciences, Healthcare, Law, Real Estate, Finance, Tourism/Hospitality and Venture Capital. This experience inspired the creation of Spark Digital Group, a Full-Service Digital Marketing Consultancy in Charleston, South Carolina.